HeinzJack
With limited budget but a desire to be part of the World Cup sponsorship, iconic brand Heinz found a clever solution: Heinzjacking the World Cup. Unable to physically be there, we enlisted the help of Thomas Heinz from Hamburg. He became our human billboard, proudly donning a jersey with his name and a QR code. Fans were incentivized to interact and find him in a "Where's Wally" style competition, resulting in Thomas Heinz engaging with fans in ways a traditional billboard never could.
Awards
Cannes
1 Silver
Outdoor, Live Advertising and Events, Ambient & Experiential
1 Bronze
Outdoor, Ambient Outdoor, Innovation in Outdoor
5 Shortlists
Clio
1 Silver
Out of Home, Ambient
1 Shortlist
Experience & Activation
Lynx
1 Grand Prix
Outdoor Live Advertising & Events
2 Gold
Entertainment - Talent: Live Experience
Brand Experience Activation - Guerrilla Marketing & Stunts
1 Silver
Brand Experience Activation - Guerrilla Marketing & Stunts
3 Bronze
Brand Experience Activation - Breakthrough on a Budget
Media - Use of Ambient Media: Large Scale
Outdoor - Ambient Outdoor
Caples
1 Silver
Ambient, Guerilla and OOH
1 Bronze
Integrated Campaigns
PR
Webies
Food & Drinks: Campaigns
Role in the Project
ā¢ Creative Director