Nescau - Moved To Rio

NESCAU believes that sports are the moms’ best friend concerning their kids’ education, and it's positioned as the chocolate milk that brings energy to the kids to grow alongside with sports. “Moved to Rio de Janeiro” is an idea that used the change of a “Life Event” inside Facebook to identify mothers that have just moved to Rio in the past few months. After all, for each mom who moves in from one town to another, there is a child who also does. Leaving behind their friends, family and all of their stories.

Role in the Project
• Art Director

Awards
• Nestle/Facebook award- silver
• São Paulo Creative Club Direct - merit