Forbes Magazine_ Ricky Brasil

WHAT IF YEAR LONG FUNDS LOST TO BRAZILIAN CORRUPTION WERE PUT INTO A SINGLE POCKET?

We used artificial intelligence to create Ric Brazil, a fictitious billionaire with over US$ 60 billion in assets, that could rank 8th on Forbes Billionaire List of 2018.
To build his face and personality, we collected data from all convicted people of the two major anti-corruption operation in Brazil.

Role in the Project
•Art Director

Awards
• cannes lions - 1 Gold,. 2 Bronzes and 7 Shorlists
• one show - 2 gold, 1 bronze and 3 merits
• featured on lürzer's archive
• featured on adweek
• app cream (best of al wpp group) - Winner
• el ojo de iberoamerica - 1 Silver, 1 Bronze
• Wave Festival - 3 golds