Testicular Cancer Society - Highlight Your Balls

Testicular cancer affects 1 in 250 men, with early detection being key—yet traditional awareness efforts often miss the 15–35 age group most at risk.

To change that, we used humor and football—young men’s favorite sport—to launch a bold campaign during Testicular Cancer Awareness Month. We placed witty self-check tutorials within free kick highlights and live commentary, turning groin-protecting moments into surprising, attention-grabbing reminders to check themselves—right when it mattered most.

Role in the campaign
• Creative Director