Mastercard_ Room for everyone

This project was a collaboration with McCann Poland, in which Mastercard launched a platform that used anonymized transactional data, foot traffic, air quality, and business insights to foster economic cooperation between Polish and Ukrainian entrepreneurs. By identifying optimal locations for complementary businesses—like a beauty salon next to a restaurant—the tool encouraged mutual growth and integration. Turning competition into collaboration, Mastercard transformed data into a force for social good, supporting financial inclusion and showcasing Ukrainian refugees as valuable economic partners.

Role in the Project
• Creative Director

Awards
• Cannes - 1 Grand Prix, 1 Gold, 1 Silver, 9 Shortlist
• Eurobest - 1 Grand Prix, 1 Gold, 1 Shortlist